When you are talking, the prospect will be thinking one thing. “How will this enlarge my life?” They don’t care about how much money you made. They don’t want to know how many associates are in the company. They really don’t even care about the product. The thought at the forefront of their thinking is what’s in it for them.

When presenting your program remember the prospect is only wondering how it will bring value to their life. I’m sure you wouldn’t purchase shoes unless you saw the value in them. That would not make sense. In the same way your potential member would like to know what value your program has. They only are interested in how it will make their life better. Hit this concept and hit it early. Let them know what THEY can expect from the program.

That does not mean you try to make the MLM business something it is not. You must focus on Hope not Hype. When you hype people into joining you can’t build a successful business. This makes sense, when you cover things in sugar you eventually have the sugar melt and then your new member knows what the business is really about. Do you think he or she will be happy? NO. They will most likely quit your business and spread the word you are not to be trusted.

Hype does not work. Instead, show them how to have hope for the future. Show them the hope for increased earnings. Help them to hope for a better lifestyle than the one they have now. Hope magnetizes people to you but Hype repels them. Hyping works on the head but Hoping works on the heart. Most people are drawn to hope like a moth to light. The need to hope for a better future for thier families and themselves. Marketing Hope instead of Hype will explode your recruiting effors.

Your prospects will recruit themselves if you can connect them to the hope that comes from the possibilities of your business. You will only be successful recruiting when you tie the hope in their heart to the potential results of their business. You can not make someone join your organization. Instead, you must show them how the possibilities of the business can fulfill their hopes and dreams. If this happens they will almost sign themselves. You do not have to do any type of selling. You can get the best MLM leads to convince themselves to join your organization.

Through your entire talk the MLM lead is thinking of one thing. How will this better my lifestyle. People want to increase their wealth and are always on the lookout for a way to do that. The average person does not want more money to put in the bank. Most people want more money so they can spend it. Find out what an increased lifestyle means to your prospects and then show them how to get it. You will have more members than you will know what to do with.